Babies’ natural and recommended positions are either lying flat on a solid surface or in their parents’ arms. In these positions, a baby’s body is free to move, thus encouraging its development.

However, in today’s world families are much more “on-the-go”, requiring parents to secure, and often restrain, their baby when in transit. Doona™ was designed with this primary goal in mind: to provide parents like you with a safe and practical solution for carrying your baby.

Global Engineering, Safety and Medical experts spent the last several years developing Doona™. Their key focus was ensuring that your baby is safe and comfortable both inside and outside of the car. Naturally, Doona™ was designed to achieve maximal protection for the baby in the car. However, due to the nature of the product, and inspired by the position of a baby in its mother’s arms, Doona™, and its unique Newborn Insert, were designed to fully support the baby even when used outside of the car. The baby’s position in the Doona™ allows it to interact freely and maintain direct eye contact, thus facilitating its development.

As with any stroller, car seat or other such device, medical professionals agree that a baby should not be restrained for long periods of time. Therefore, Simple Parenting recommends not to keep your baby restrained in the Doona™ for longer than required.